Email marketing is the act of sending a commercial message, typically to a group of people, using email.

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits.

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals from email advertising. This plan of actions gives the businesses a direct channel of communication with prospects and customers for brand promotion